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Like most incredible things in life, a masterpiece does not actualize itself out of thin air. As to Murual, creating and bringing our unique jewels to life required us to take thirteen steps.
The incredible journey, captured in our experience book, showcases our product creation process, from drafting the illustrations to incorporating technology innovations such as AR, NFT, and more.
The creative team of artists that we've gathered from around the world worked together to draw by hand each of the illustrations for these exquisite jewelry pieces painstakingly. As a result, a story that began as an unrealistic dream - with passion, hard work, and professionalism is now a reality.
Hidden within the beautifully drawn illustrations is your jewel, adorned with the finest gold and diamonds for your wearing pleasure. Like the illustrations themselves, the gems are unique for each creation, adding a personal touch to something you'd hold dear.
The molds are handmade from the illustrations using the reversed lost wax technique. A very important step of the process that not only shapes the jewels but the story of each creation as well. Taking its name from the French term “cire perdue”, this technique was invented more than 5,000 years ago to create highly detailed, one-of-a-kind-jewels.
After molding gold to perfection, our team's curators choose a jewel according to its weight, texture, color, and purity. Treating each as an irreplaceable piece of art, like stars in the sky coming down with a dreamer's desire, the finest diamonds are selected to become inseparable parts of our creations.
With the casting of gold, the artisan is pouring his hard work into each jewelry piece to create a work of art that is not only to be admired for its aesthetic beauty but also for its soul-elevating effect.
When conceptualizing the packaging of Murual's unique pieces, our creative team tried to unify each jewel's illustration with its story and show it in the packaging, at the same time ensuring that the magic stays hidden until after opening it.
A part of the unique experience of owning a Murual is the pleasant aroma that accompanies your jewelry in the box. The scent is created for each gemstone individually and is there to take you to another World through smell. Are you in a paradise where birds and butterflies accompany you with their chanting, or you’re discovering a beautiful unknown? When you open the box, you will find out and start transferring to your individual Murual reality.
Accompanying the pleasant aroma is the beautiful music written for each jewelry piece. Like Beethoven’s symphonies that we all adore but understand differently, these melodies were composed for each creation specifically with a purpose to touch the purest parts of the listener’s soul.
With every jewelry piece comes an NFC chip integrated into the box. The chip is there to secure your ownership and provide information about your jewelry piece whenever you need it. Who the creation belongs to is vital to the owner and the creation, as it unveils individually and in a unique way, according to its owner’s mood, soul, and identity.
Lastly, to help your gift come to life - comes technology. AR application animates the illustration and enables you to glimpse the Murual universe. Once the illustration starts moving, you will see the history of your creation and learn about its roots and traditions.
Murual was born with an idea to combine the old tradition of creating Art through soul and emotions with new technologies that we can no longer live without. NFT is the future of an ancient tradition of passing on wealth to successive generations. Pass on your Murual to your future generation as NFT- a piece of Art worth a fortune.
The packaging of Murual may seem simplistic at first glance, but what you will find inside - is more than extraordinary. Like a book cover, you never know if there’s more or less inside than what you see and expect. Start unpacking, and explore Murual’s soul.
The packaging of Murual may seem simplistic at first glance, but what you will find inside - is more than extraordinary. Like a book cover, you never know if there’s more or less inside than what you see and expect. Start unpacking, and explore Murual’s soul.
Finally, You are a member of our unique, engaging, and beautiful team. By this step, we do not break up, on the contrary, everything is just beginning...